{"id":826944,"date":"2023-11-04T10:20:25","date_gmt":"2023-11-04T10:20:25","guid":{"rendered":"https:\/\/bet-ibc.com\/un-accord-controverse-entre-la-f1-et-lapple-tv-en-preparation\/"},"modified":"2024-09-22T18:21:49","modified_gmt":"2024-09-22T18:21:49","slug":"un-accord-controverse-entre-la-f1-et-lapple-tv-en-preparation","status":"publish","type":"post","link":"https:\/\/bet-ibc.com\/fr\/news\/2023\/11\/04\/un-accord-controverse-entre-la-f1-et-lapple-tv-en-preparation\/","title":{"rendered":"Un accord controvers\u00e9 entre la F1 et l’Apple TV en preparation"},"content":{"rendered":"\t\t
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Un accord controvers\u00e9 entre la F1 et l'Apple TV en preparation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La Formule 1 est un sport mondial depuis sa cr\u00e9ation et le premier grand prix. Il n’est pas n\u00e9cessaire de la pr\u00e9senter, car nous savons tous qu’elle rassemble plus de 300 000 spectateurs en direct et 70 millions de personnes qui regardent chaque course \u00e0 la t\u00e9l\u00e9vision. Il \u00e9tait in\u00e9vitable que de grandes entreprises comme Apple s’int\u00e9ressent \u00e0 l’ajouter \u00e0 leur portefeuille sportif. Et cette fois-ci, avec un accord plut\u00f4t juteux qui a d\u00e9j\u00e0 suscit\u00e9 des discussions anim\u00e9es. Sans parler des implications sur les flux en direct, que tous les grands bookmakers asiatiques et europ\u00e9ens<\/a><\/strong> ont int\u00e9gr\u00e9s \u00e0 leurs sites.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelle est la proposition pour la F1 et l'Apple TV ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apple est un g\u00e9ant technologique bien connu qui n’a aussi pas besoin d’\u00eatre pr\u00e9sent\u00e9. Nous avons tous utilis\u00e9 ou d\u00e9sir\u00e9 un iPhone. Ce que la plupart des gens ignorent, c’est que depuis 2007, l’entreprise a lanc\u00e9 un module qui permet de regarder la t\u00e9l\u00e9vision sur son smartphone ou son ordinateur. Actuellement, l’entreprise est sur le point de lancer une nouvelle version de l’interface, et elle est plus que d\u00e9sireuse d’ajouter une activit\u00e9 qui attirera tous les millions de personnes susmentionn\u00e9es. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La proposition faite \u00e0 la FIA s’\u00e9l\u00e8ve \u00e0 2 milliards de dollars pour chacune des 7 ann\u00e9es de la dur\u00e9e de l’accord, qui exige les droits exclusifs de diffusion des courses. C’est le double de l’argent que le sport re\u00e7oit actuellement d’ESPN (d\u00e9tenteur des droits jusqu’en 2025). Bien entendu, l’accord doit entrer en vigueur apr\u00e8s l’expiration du contrat actuel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La controverse<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00c0 premi\u00e8re vue, il s’agit d’un bon accord entre la F1 et Apple TV. L’une des parties obtient les droits de gestion exclusive et l’autre partie re\u00e7oit beaucoup d’argent en paiement. Cependant, certains probl\u00e8mes se cachent derri\u00e8re la surface et pourraient donner lieu \u00e0 des r\u00e9actions n\u00e9gatives. Les conditions pr\u00e9cises qui pr\u00e9voient une augmentation progressive du pourcentage d’exclusivit\u00e9 n’ont pas vraiment d’importance.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le sp\u00e9cialiste du marketing Chris Woerts a soulev\u00e9 le premier probl\u00e8me. Tout accord dont les dispositions pr\u00e9voient qu’une seule entreprise disposera de l’ensemble des produits, finira par \u00e9liminer toute concurrence. Cela entra\u00eenera une augmentation des prix et, par cons\u00e9quent, des frais d’abonnement. \u00c0 moins, bien s\u00fbr, que cela ne fasse partie du plan de Formula One Management<\/a><\/strong> pour faire revenir la concurrence existante avec des offres encore plus lucratives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Et pour le commun des mortels ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un accord entre la F1 et Apple TV signifie que pour pouvoir regarder les courses, il faudrait payer un abonnement. Cela pose d\u00e9j\u00e0 des probl\u00e8mes d’ordre l\u00e9gislatif. Il y a des pays o\u00f9 la pratique est interdite et o\u00f9 il n’y a que des cha\u00eenes ouvertes. En fait, ce sont les m\u00eames pays qui d\u00e9ploient \u00e9galement des restrictions sur l’acc\u00e8s \u00e0 l’internet. Cela signifie-t-il qu’ils seront exclus et que les r\u00e9sidents ne pourront pas voir un grand prix ? Ou cela signifie-t-il qu’Apple fera payer une redevance \u00e0 l’ensemble du pays ? Bien entendu, la question se pose \u00e9galement de savoir de combien le fournisseur augmentera les tarifs pour le reste des t\u00e9l\u00e9spectateurs. C’est la pratique habituelle dans un tel cas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une autre question concerne les sponsors des constructeurs. Si l’audience augmente, leurs ventes augmenteront \u00e9galement. Toutefois, si les pr\u00e9occupations susmentionn\u00e9es pr\u00e9valent, ils seront certainement d\u00e9savantag\u00e9s. Que feront-ils ? Boycotteront-ils un \u00e9ventuel accord entre la F1 et Apple TV ? Cela sera-t-il la pierre tombale d’un tel projet ?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Il y a certainement beaucoup de choses \u00e0 prendre en compte dans cette affaire. Ce que pensent les autres n’a pas d’importance. Ce qui compte, c’est ce que pense la FIA et quelles sont ses intentions. L’argent est certainement une bonne chose. Mais est-ce une raison suffisante pour ignorer toutes les autres pr\u00e9occupations ? Et nous n’avons pas du tout discut\u00e9 de ce que les pilotes eux-m\u00eames, ou les constructeurs d’ailleurs, ressentent \u00e0 ce sujet. Il s’agit probablement d’un autre point nul, car ils doivent se conformer aux d\u00e9cisions de leur instance dirigeante. Une chose est s\u00fbre. Il y aura de nombreux d\u00e9bats sur la question, tandis que tous les parieurs retiendront leur souffle en ce qui concerne les questions relatives aux paris en direct pour ceux qui ouvrent un compte par l’interm\u00e9diaire d’un agent de paris<\/a><\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un accord controvers\u00e9 entre la F1 et l’Apple TV en preparation La Formule 1 est un sport mondial depuis sa cr\u00e9ation et le premier grand prix. Il n’est pas n\u00e9cessaire de la pr\u00e9senter, car nous savons tous qu’elle rassemble plus de 300 000 spectateurs en direct et 70 millions de personnes qui regardent chaque course […]<\/p>\n","protected":false},"author":248,"featured_media":820757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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