{"id":826950,"date":"2023-11-04T10:37:43","date_gmt":"2023-11-04T10:37:43","guid":{"rendered":"https:\/\/bet-ibc.com\/um-acordo-polemico-entre-f1-e-apple-tv-em-andamento\/"},"modified":"2024-09-22T18:37:35","modified_gmt":"2024-09-22T18:37:35","slug":"um-acordo-polemico-entre-f1-e-apple-tv-em-andamento","status":"publish","type":"post","link":"https:\/\/bet-ibc.com\/pt-pt\/news\/2023\/11\/04\/um-acordo-polemico-entre-f1-e-apple-tv-em-andamento\/","title":{"rendered":"Um acordo pol\u00eamico entre F1 e Apple TV em andamento"},"content":{"rendered":"\t\t
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Um acordo pol\u00eamico entre F1 e Apple TV em andamento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A F\u00f3rmula 1 tem sido um esporte global quase desde o seu in\u00edcio e desde o primeiro Grande Pr\u00eamio. N\u00e3o necessita de apresenta\u00e7\u00f5es especiais, pois todos sabemos que re\u00fane mais de 300.000 espectadores ao vivo e 70 milh\u00f5es de pessoas que assistem a todas as corridas pela TV. Era inevit\u00e1vel que grandes empresas como a Apple se interessassem em adicion\u00e1-lo aos seus portf\u00f3lios esportivos. E desta vez com um acordo bastante interessante que j\u00e1 gerou discuss\u00f5es acaloradas. Sem mencionar as implica\u00e7\u00f5es nas transmiss\u00f5es ao vivo, que todas as principais casas de apostas asi\u00e1ticas e europeias<\/a><\/strong> incorporaram nos seus sites.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qual \u00e9 a proposta da F1 e da Apple TV?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Apple \u00e9 uma conhecida gigante tecnol\u00f3gica que tamb\u00e9m dispensa apresenta\u00e7\u00f5es. Todos n\u00f3s usamos ou desejamos um iPhone. O que a maioria das pessoas n\u00e3o sabe \u00e9 que desde 2007 lan\u00e7aram um m\u00f3dulo que permite assistir TV em seus smartphones ou computadores. Neste momento a empresa est\u00e1 prestes a lan\u00e7ar uma nova vers\u00e3o da interface, e est\u00e1 mais do que disposta a agregar um empreendimento que atraia todos os j\u00e1 citados milh\u00f5es de pessoas. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A sua proposta \u00e0 FIA \u00e9 de 2 mil milh\u00f5es de d\u00f3lares para cada um dos 7 anos de dura\u00e7\u00e3o do acordo, que exige os direitos exclusivos de transmiss\u00e3o das corridas. \u00c9 o dobro do dinheiro que o esporte recebe agora da ESPN (detentora dos direitos at\u00e9 2025). \u00c9 claro que dever\u00e1 ser efetivado ap\u00f3s o t\u00e9rmino do contrato atual.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Controv\u00e9rsia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00c0 primeira vista, \u00e9 um bom acordo entre a F1 e a Apple TV. Um lado obt\u00e9m os direitos de gest\u00e3o exclusiva e o outro lado recebe muito dinheiro em pagamento. No entanto, existem quest\u00f5es escondidas atr\u00e1s da superf\u00edcie e que podem levar a uma resposta negativa. Os termos precisos que oferecem o aumento gradual do percentual de exclusividade n\u00e3o importam realmente.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O especialista em marketing Chris Woerts levantou o primeiro problema. Qualquer acordo que inclua nas suas disposi\u00e7\u00f5es que uma empresa ter\u00e1 o pacote completo acabar\u00e1 por eliminar toda a concorr\u00eancia. E isso levar\u00e1 a um aumento dos pre\u00e7os e, portanto, das taxas de assinatura. A menos, \u00e9 claro, que fa\u00e7a parte do plano da Administra\u00e7\u00e3o da F\u00f3rmula 1<\/a><\/strong> fazer com que a competi\u00e7\u00e3o existente volte com ofertas ainda mais lucrativas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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E as pessoas comuns?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um acordo entre a F1 e a Apple TV significa que para poder assistir \u00e0s corridas seria necess\u00e1rio pagar uma assinatura. Isso j\u00e1 cai em problemas legislativos. H\u00e1 pa\u00edses onde a pr\u00e1tica \u00e9 proibida e s\u00f3 existem canais abertos. Na verdade, s\u00e3o os mesmos pa\u00edses que tamb\u00e9m imp\u00f5em restri\u00e7\u00f5es ao acesso \u00e0 Internet. Isso significa que eles ser\u00e3o exclu\u00eddos e que os residentes n\u00e3o poder\u00e3o assistir a um Grande Pr\u00eamio? Ou significa que a Apple cobrar\u00e1 uma taxa de todo o pa\u00eds? \u00c9 claro que tamb\u00e9m levanta a quest\u00e3o de quanto o provedor aumentar\u00e1 as tarifas para o restante dos telespectadores. \u00c9 a pr\u00e1tica padr\u00e3o nesse caso.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Outra quest\u00e3o vem com os patrocinadores das construtoras. Se o p\u00fablico aumentar, suas vendas tamb\u00e9m aumentar\u00e3o. No entanto, se as preocupa\u00e7\u00f5es acima mencionadas prevalecerem, ent\u00e3o estar\u00e3o definitivamente em desvantagem. O que eles far\u00e3o? Eles boicotar\u00e3o um poss\u00edvel acordo entre a F1 e a Apple TV? E isso ser\u00e1 uma l\u00e1pide para tal plano?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Certamente h\u00e1 muito a considerar neste. N\u00e3o importa o que todo mundo est\u00e1 pensando. O que importa \u00e9 o que a FIA pensa e quais s\u00e3o as suas inten\u00e7\u00f5es. O dinheiro \u00e9 definitivamente bom. Mas ser\u00e1 motivo suficiente para desconsiderar todas as outras preocupa\u00e7\u00f5es? E n\u00e3o discutimos nada sobre como os pr\u00f3prios pilotos, ou mesmo os construtores, se sentem sobre isso. Provavelmente outro ponto nulo, pois eles t\u00eam que cumprir o que o seu corpo governante decide. Uma coisa \u00e9 certa. Haver\u00e1 muitos debates sobre o assunto enquanto todos os apostadores prender\u00e3o a respira\u00e7\u00e3o em refer\u00eancia \u00e0s quest\u00f5es de apostas ao vivo para quem abre uma conta via agente de apostas<\/a><\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Um acordo pol\u00eamico entre F1 e Apple TV em andamento A F\u00f3rmula 1 tem sido um esporte global quase desde o seu in\u00edcio e desde o primeiro Grande Pr\u00eamio. N\u00e3o necessita de apresenta\u00e7\u00f5es especiais, pois todos sabemos que re\u00fane mais de 300.000 espectadores ao vivo e 70 milh\u00f5es de pessoas que assistem a todas as […]<\/p>\n","protected":false},"author":248,"featured_media":820770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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