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Are you familiar with the eSports world already?
The eSports world has been growing more and more especially in terms of revenue and viewership, more so now than ever, in fact, it is one of, if not the only sports field that is blooming during this crisis. And not only that but various brands are also seeing the potential eSports have to reach a huge and engaged audience, which provides several opportunities for both direct and indirect marketing. Let us talk a bit more about the great increase in the popularity of eSports:
ESports’ viewership has been increasing constantly since 2016. In 2017, there was an estimated number of over 192 million casual viewers and 143 million enthusiasts, that is, people who are true lovers of the sport and watch the leagues frequently, which gives us an audience of over 335 million fans, in 2018 these numbers grew to 222 million occasional viewers and over 173 million enthusiasts, giving us a total audience of 395 million. And finally, in 2019, there were an estimated 253 million casual viewers and 201 million enthusiasts, reaching a total public of 454 million viewers.
Estimates say that by 2022 we may expect the eSports market to reach over 645 million users, 347 million of which will be casual users and 297 million enthusiasts. It is also worthy of note that 50% of viewers considered “enthusiasts” are located in North America, Europe, and Asia while the rest of the world regions represents around 10% of the total number each, which shows that this audience is truly global.
Source: Newzoo – 2019 Global Esports Market Report
As we can see from the numbers above we have a steady growth in viewership, and this trend is will probably continue in the coming years, especially now with the sudden boom in popularity due to the social distancing and the suspension of practically all traditional sports. And what that also shows us is an increasing awareness about eSports, brought by in great part by the increasing ease of access to the internet, the popularization of games, and the advancements and easy access to technology that we have today.
Additionally, streaming platforms like YouTube, Twitch, Hitbox and even Discord have also been growing and gaining more and more users, which is also a contributing factor to the growth in awareness towards esports and recently, thanks to the lack of traditional sports in 2020, even open TV has taken to the world of esports, one event of note is that recently eNASCAR drew record-breaking TV audience for eSports event, reaching over 900.000 viewers. We will talk more about the growth in eSports awareness next.
The biggest contributing factor for the growth in eSports viewership is simply because every day more people are learning about it. If we are talking about awareness itself, it has experienced a tremendous rise since 2015, 5 years ago there were only a little over 800,000 people who had knowledge about eSports, research shows. But these numbers changed very soon and only one year later over a billion people had learned about eSports.
And the number of people who became aware of the existence of eSports kept growing in the following years, by a regularly, by a couple hundred thousand annually. By 2017, 1.28 billion people worldwide became aware of eSports, and that number reached 1.43 billion by 2018. Finally, in 2019, an estimated 1.57 billion people became aware of eSports worldwide, and this number will very likely keep increasing in the following years.
By analyzing these stats we can clearly see the fast growth of the eSports industry and the probably continued growth it will experience in the coming years. Even more so now in 2020, with the great majority of traditional sports competitions and leagues, and even the Olympic games being postponed to next year, the eSports world has experienced a great increase in popularity, a fact that lead many to believe that the industry will even surpass the growth predictions showed above. It is clear that eSports came to stay, and with such an increase in popularity, you cant stay out of this. Don’t lose any more time, get in contact with us to grant your spot at the best betting software right now and claim your place between the winners in this growing market!