William Hill Review


William Hill sign-upWilliam Hill is by far one of the most respected names in the sports betting industry. Since its establishment in 1937, the bookmaker kept a sense of tradition, while managing to adapt to the constant development of the gambling world, especially with the rise of online betting. In June 2012 William Hill became the first European bookmaker awarded with a license to open shops in Nevada, thus being able to finalize the acquisition of Brandywine Bookmaking and expanding to the US market.

William Hill offers a moderately wide range of sports markets: football, tennis, ice hockey, boxing, basketball, snooker, and the more specific for the region: horse and greyhound racing, with detailed reports of each venue. The biggest games are always presented with loads of betting lines – every passionate bettor will find his betting way here. Odds can be displayed in the traditional fractional format, but the site allows changing it to decimals with just one mouse click.


William Hill provides a wide variety of deposit and withdrawal methods. It accepts currencies like the Canadian dollar, Euro, British Pound, U.S. dollar, Yen, Kroner, Singapore dollar and Swiss franc. Deposits made with these currencies are free of charge, unless they’re made through bank wire or postal orders.

Deposits can be made through several e-wallet services such as Neteller, Skrill and PayPal and all major worldwide and UK credit cards. Withdrawals can be made the same way, only with different timescales. Debit Cards and bank wire withdrawals will be processed in up to 5 working days, postal orders up to 10 days. That’s why it’s better to use either e-wallet, if you want your transaction to be accomplished as fast as possible. Maximum winnings depend on the type of sport you bet on, for example horse racing has a maximum set at 1 million GBP, greyhound racing at 100,000 GBP, while the minimum deposit was set at 1 GBP.

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Casino & Poker Room

The company is not only a betting legend, but also a pioneer on the casino game market. William Hill offers over 150 casino games, from mahjong to slots and card games, as well as a poker room. The bookmaker offers monthly loyalty bonuses up to 20% of your deposit. William Hill doesn’t attract much of a super high-stakes crowd for the poker room, nor does it do too well with promotions.

Customer Support

Customer Support gives you access to help via call center (free service in the UK), e-mail (usually answered within 45 minutes) and live assistance through live chat. One of the strongest points that also helps them enlarge their customer base, is the About Us section, which gives great introduction both to selected betting services and to the gambling world in general.


After opening an account the bookmaker offers you various bonuses; all you have to do is enter a code during the registration process. Residents of some countries can’t benefit from sign-up bonuses: China, Romania, Poland, Belarus, Georgia, Slovenia, Moldova or France. Many bettors choose the bookmaker based on bonuses and promotions, and sometimes its country regulations just don’t allow room for too much liberty in this area. William Hill allows bettors from those countries to open accounts, yet not receiving bonuses.


William Hill has many advantages as a bookmaker, reliability and confidentiality being among them, but there’s always room for improvement, especially on their offers on the non-UK markets. Their website can be displayed in 24 languages, and the smooth blue/white design makes navigation pleasant and easy.

Overall, William Hill is a good bookmaker with a wide range of sports betting events, high poker room attendance and interesting casino games with fantastic jackpots. Customer protection is also a big plus of this company, (high-quality SSL technology). If you are looking for a bookie with tradition, register online and take advantage of William Hill’s free bets.


  • thumbs_up Deposits can be made through several e-wallets and major worldwide accepted credit cards.
  • thumbs_up High poker room attendance.
  • thumbs_up Monthly loyalty bonuses up to 20% of your deposit.
  • thumbs_up Live customer assistance through a variety of options.


  • thumbs_down Insufficient betting offers for the non-UK market.
  • thumbs_down Slow website response at times.
  • thumbs_down Bonuses available only for accounts in Euro and GBP.
  • thumbs_down Winning players will be limited very fast.

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